Est. 2023 · Dubai, UAE
Home of the
finest South African meat
Shop the fire →
Free delivery over 299 AED
Halal
Certified
Est 2023
Savoring the flavor·Boerewors·Halal certified·Next-day delivery·Braai culture·
Savoring the flavor·Boerewors·Halal certified·Next-day delivery·Braai culture·
The heritage
A braai is not a barbecue.
It's the fire everyone gathers around, the wors that hits the grid first, the hour nobody hurries.
We brought that fire to the Emirates.
Pick your cut
Cut to order, vacuum sealed, chilled to your door. Five ranges, one standard.
Why the Boys
Halal, honest,
on your doorstep
tomorrow
01
Halal certified, every cut
Certificate on file for every supplier, traceable by batch.
02
Cut fresh, sealed cold
Butchered to order, vacuum packed, insulated to your door.
03
Free delivery over 299 AED
Flat 25 AED fee below that. No surprise charges at checkout.
Delivery zones
Cut-off 1pm
DubaiNext day
Abu DhabiNext day
SharjahNext day
Al AinNext day
Northern EmiratesTwo days
Order before 1pm and it leaves the cold room today. After that, it rides tomorrow.
One light. One surface.
One look.
The shoot brief every product photo follows, so the grid never looks borrowed from five different suppliers again.
Background
Charcoal, slate or dark wood. Never white seamless.
Light
Single source, 45° from behind. Let the shadow fall.
Garnish
One herb, one spice, scattered. No plated food styling.
Frame
1:1 for grid, 4:5 for hero. Product fills 70% of frame.
Vacuum-pack shots stay in the specs tab only. The hero image is always the meat, unwrapped.
The receipts
Nothing here is a
claim we can't show you
Certification
Halal certificate scan
Certificate number and issuing authority printed here, downloadable as a PDF.
The butchers
Team portrait, cold room
Named faces, cutting your order. A photograph does more than a badge ever will.
Sourcing
BeefSupplier name
LambSupplier name
ChickenSupplier name
Wors recipeHouse, since 2023
Every batch traceable to the farm it came from.
★★★★★
Real customer quote goes here, kept to two lines so the wall of reviews stays readable.
★★★★★
Second review, ideally one that mentions the wors by name and the delivery speed.
★★★★★
Third review, from a South African customer if you have one. That one does the most work.
Braai school
All tips & recipes →August 30, 2026
Hello world!
Cheat sheet
Grill times over coals
Ribeye, 3cm4 + 4 min
Lamb chops5 + 4 min
Boerewors coil7 + 7 min
Chicken flattie6 + 6 min